The worst ads of 2015 in Spain: machismo as  a sales argument

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For some reason, and in the 2015, the Lonja Mercado Ravine Sevilla believed good idea to use as an advertising argument that a “perfect plan” for a man is a woman is drunk five glasses. This market is owned by French Rivera and Carlos Herrera, torero and journalist respectively. This
ad, which cost him a trial to its two owners, has swept the feedback of FACUA the worst ad of 2015. Such owners, before the uproar caused at the time, they said they “did not want to offend nobody “and” everything out of context “, but admitted that” was not successful “.

 worst ad FACUA 2015

the second voted advertising campaign as worse than 2015 for Cillit Bang , by its announcement of a household cleaning product in which parity was passed through the triumphal arch : 32 women, men 0

 ad cillit bang

Then there is the campaign” Remajas “ Plaza Mar 2 shopping Centre, Alicante. An image in this case it is worth a thousand words.

 remajas - 600x200

Closes the ranking JCDecaux , the dealership advertising operates, among many others, on the Metro de Madrid, with a marquee in which they appeared in a wagon drawings of a man reading the newspaper and a woman painting her lips.

ad Metro madrid

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