For the first time since 2003, Apple’s revenue fell compared to the previous year. In the second quarter of 2016, they achieved sales of 50,557 million compared to 58,010 million reported the previous year (22 percent less). The fall was 13 percent if the period compared to over the previous year, but 33 percent if it contrasts with the first three months of the year.
Apple’s main market continues to be America, with revenues of 19,096 million dollars. The second pillbox apple company is the Greater China (including Taiwan and Hong Kong), with 12,486 million dollars in sales. The podium is completed by Europe with 11,535 million dollars.
In the second quarter, Apple sold 51,193 iPhones, iPads 10,251 and 4,034 Macs. A year earlier, had sold 61,170 units iPhones, iPad and 5.312 12,623 Mac.
The only area that reported growth was the service. Revenues from this area totaled 5,991 million dollars, 20 percent more than the previous year, when it reported 4,996 million.
Tim Cook, Apple’s CEO, says that the fall in sales reflects a global macroeconomic problem. One of the factors that influenced the reduction was the strengthening dollar. This implied that the acquisition value of the devices was highest in emerging markets like Colombia, where the adoption of branded devices not reaches 8 percent, according to comScore.
on the other hand, a year ago, Apple had just entered the Chinese market hard, which also fired the figures. Sales in that market and stabilized.
For the senior executive, in this period there was no such strong so that users update their devices yearned to motivation. The fact that the iPhone 6S 6 and arrived with more inch format was a factor that boosted sales as at any other time.
Cook said that still need to grow in emerging markets. He pointed to India and China as the focus for the coming years. The iPhone is targeted to areas where the purchasing power is lower and is configured as one of the engines to keep Apple with healthy finances in the coming quarters.
the leader of the company indicates that for the iPhone adoption increases in India is imperative investment in infrastructure for 4G connectivity to all regions.
the executive said the iPhone SE for being a product desired by buyers. “ People want new technology in a smaller package. People want iPhones but at a lower price “he said.
Tim Cook said that Apple will continue to innovate to encourage people to upgrade their devices. Tactically it admitted that the 3D Touch technology, including the iPhone 6S has not captivated the customers as they expected.
The disappointing results of Apple have led the share value fall by 8 percent, which has reduced its market value (or market cap) at 40,000 million dollars.
One of the things that attracted the attention of analysts is that Cook said inputs to produce iPhone SE they are limited. This could mean that it can not satisfy all the demand of the device on a global scale.
Brian Fitzgerald, a journalist for The Wall Street Journal questioned what the product continue to drive the growth of Apple: “There will be tablets, is not expected to be the Apple Watch to say nothing of things like a car. Will services (like Apple Music)? It seems unlikely. That leaves the … iPhone. The challenge to innovate in this area is huge. Is Apple ready to meet that challenge? “.
Apple disappointed as did other technology companies during this period of financial results. Neither Google, nor Microsoft, nor Netflix and Twitter meet expectations. The only giant that positive results augur is Facebook.
For the third quarter of 2016, Apple expects revenues between 41,000 and 43,000 million dollars , below expectations Wall Street, which are located in 47.500 million.
the president of Jia Yueting, considered as the Netflix of China, said yesterday that Apple has become outdated with poor technology, and has lost momentum .
the challenge of being Apple
One of the main reasons why Apple is facing its worst results is that the previous year was the best of its history, thanks to the launch of the iPhone 6.
last year, Apple achieved the best quarterly results ever for a corporation. He managed gains of 18,000 million dollars and thus broke the record of the Russian company Gazprom, which stood at 16,200 million dollars.
The guarismo reached was leveraged by 74.5 million iPhone sold during the period comprised between October and December 2014. (for further information: @EdgarMed on Twitter
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