The smartphone market starts to become saturated – TI Journal

The market analysis firms IDC and Strategy Analytics presented on April 27 two reports on the smartphones market performance during the first quarter of 2016. Although there are discrepancies between the reports, both agree that sustained and unstoppable growth that has characterized the sector since 1996 seems to have come to an end

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-> TI Journal 28/04/16 7:15:31

Note that IDC noted in its report a slight growth of 0, 2%, equivalent to 500,000 devices, compared with the same quarter of 2015.

Meanwhile, Strategy Analytics concludes that the market is saturated, and that during the quarter deliveries fell by three percentage points over the same period of 2015.

the discrepancy is mainly due to the statistical material used by the latter includes about 10 million smartphones more than the material IDC. However, both organizations conclude that during the first quarter deliveries were 335 million units globally.

The contraction, in the case of Strategy Analytics, or stagnation, for IDC, no equally it affects all manufacturers. The two market leaders Samsung and Apple, noted reductions in sales and market share. The negative outlook mainly affected Apple.

Samsung presented this morning a quarterly balance for the case of the mobile sector would be best observed in the last two years. According to the company, its turnover and profits increased significantly compared with the same quarter of 2015. The explanation would be in the strong initial demand for high-end models S7 and S7 Edge Galaxy.

Huawei ranks third of the list of two consultants, with growth of 50% in global deliveries.

in the IDC report, companies Lenovo and Xiaomi left the list of the top five positions, being relieved by Oppo and Vivo. The latter two companies have increased their deliveries by more than 100% last year, mainly in its home market, China.

In stats from Strategy Analytics, Oppo ranked fourth, beating Xiaomi tessitura in fifth place.

According to both companies analysis, the current market landscape smartphones are basically explains that markets are reaching saturation point, even in developing countries, where it has decreased the number of people who buy a smartphone for the first time.

IDC explains the contraction in deliveries of iPhone users saying that iPhone 6/6 Plus unjustified consider upgrading to 6S. According to the consultant, the new iPhone could compete with Android devices in the same price category where iPhone has traditionally been considered too expensive. However, the price of the model means that there are devices with better performance and technical specifications, at a lower price. The statistics for the SE model will be available during the second quarter

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Image. Smartphones by © Hadrian via Shutterstock