New manufacturers enter the Top 5 ranking of suppliers of smartphones – TeleSemana

The latest smartphone sales data released by IDC in relation to the first quarter of 2016 -yes, that where Apple, by finally he sold less- show a new change in the composition of the leading manufacturers of devices. Most consultants who follow the market tend to show the top five suppliers of devices, depending on the number of units sold, and put the rest in the “other” category, which is usually great but not worth break it down-their users payment itself should be so precious information -.

the fact is that we started 2016 with two new suppliers out of the blacklist that comes from being in “other” and entering the podium five drawers. This is the OPPO Live manufacturers and not to be confused with Brazilian-mobile operator. From the list have fallen Xiaomi and Lenovo, which in the last quarter of 2015 were still among the Top 5. Because of the tight latter two positions, must wait for data from Gartner and Strategy Analytics to see where Lenovo fall, Xiaomi and even LG, as the consultant TrendForce, in its report on smartphones, not yet incorporate new players IDC’s Top 5, as shown in the third graph of the series -.

in total they were put on the market 334.9 million units worldwide in the first quarter. As you can see in the chart below, seasonality will again play a trick on the sale of devices that always recorded a curfew after the holidays. Compared to the same period last year, growth was minimal as a year earlier 334.3 million units were sold. IDC explains the almost zero growth by saturation in mature markets and that both Samsung and Apple reduced its sales in this quarter compared to the previous ones.

The fall in average prices for intelligent device which you can see in the chart below- it shows that just the price is no longer a problem and corroborates the view that the saturation which is holding back the adoption rather than the prices of the devices that are now going into freefall.

IDC warns manufacturers should not rest on their laurels because not only the smartphone market is extremely dynamic but gain the loyalty of users seems quite complex.

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Labels: AppleHuaweiIDCOPPOSamsungVivo

 
 

 - Rafael A. Junquera, Co-Founder and Editorial Director at TeleSemana.com

He has over 16 years experience covering the telecommunications sector in Latin America. Mr. Junquera has constantly traveled around the world covering the most important events for the industry in America, Europe and Asia. His academic background includes a BA in journalism written by Suffolk University in Boston, MA, and a Masters in International Economics at the same institution.