The Beijing Auto Show, showcase the world’s largest market sector opened on Monday, with local and foreign manufacturers and their new rivaling models.
Since morning, thousands of professionals and journalists flocked to the large exhibition center located near the international airport, northeast of the Chinese capital.
in eight huge pavilions and other ten smaller, manufacturers of cars, trucks and equipment exhibited their products with the help of giant screens and sound systems.
the Chinese automotive market dominated since the beginning of the year 2010 the world rankings by volume. In the market of the Asian giant 24.6 million new vehicles last year, almost double that in the European Union.
After years of unbridled growth, the market seems to be entering a phase now sold maturation, with growth of 4.7% in 2015, within a clearly slowed china’s economy.
“the market is behaving more and more like a mature market, and not emerging. This is part a more competitive environment, “he told reporters the president of Ford China, John Lawler.
Still, experts and manufacturers are optimistic, given the margin left glimpse the rate of equipment, of more than 100 vehicles per 1,000 inhabitants.
Chinese brands, little known abroad (Changan, Great Wall, BAIC …) stand out in urban 4×4 models (SUV, SUVs) , highly appreciated by consumers and for more sales soared 50% in the first quarter. With these models, these manufacturers have begun to ream land to foreigners.
The challenge of foreign groups, now that a “price war” looming, according to the head of PSA Carlos Tavares, is in protect their profit margins, historically high.
to suit the tastes of the public, coempresas formed by foreign and local groups develop specific versions. Citroen will present on Monday a C6 luxury of almost five meters long, which will be reserved for the Chinese market.
The brand also exposes an electric car derived from its medium saloon C-Elysée, which reflects the insistence of the authorities to promote clean vehicles. This niche represents only 1% of the market, but last year quadrupled
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