More and more research about the “back to school” are made – Merca2.0

Spain .- September marks the beginning of the school year and, increasingly, companies make use of the “back to school” to reach consumers. And, this event of September, has already become one of the things most searches, the “back to school” represented, last year, 53% of searches on mobile devices, according to data provided by Google.

But in this search on the term, hypermarkets are the absolute kings of searches, accounting for 33%. A hypermarkets, followed by catalogs (6%) and backpacks (2%), which are one of the stars ons for the start of the school year.

Users no longer just looking at Google on joining the school but also Youtube has become a major tool to learn about new products and accessories on this term and that is, from 90 days ago, and you can see how users are interested in searching the video platform the term “back to school”. With these data, which can be verified it is that the video is more important than ever and is, at present, 70% of Internet traffic is video and within three years, said traffic is expected to reach 90%

in addition to the data, it could also be noted that companies most wanted for this time of September were:. back to school Corte Ingles, back to school Alcampo, back to School Carrfour, back to Hipercor and cole Back to School IKEA. And along with these brands, the most sought supplement has been backpacks and manualiades to make the “back to school” is not so expensive.