Facebook bet on the video as incomes rise – CNET in Spanish

Mark Zuckerberg, ceo of Facebook, has made major investments in the video.

Photo by James Martin/CNET

How can you convince people that record more videos of herself and post them on your social network? If you are Facebook, the ingredients that you need are a mask for scuba diving and squash.

In past weeks, the chairman and ceo of Facebook, Mark Zuckerberg, has added more weapons to their arsenal of videos on the Internet. This arsenal includes masks, that allows people to add digital images — as the dive team and pumpkins — to their faces. Facebook is also testing a new camera software in Ireland, with different filters for photos and videos, that allow you to share this content with your friends individually. The videos and the pictures will disappear once you and your friends no longer comment on the same.

If these new functions will sound very similar to those of Snapchat, it’s because they are. Facebook has not been subtle in their attempt to clone the popular mobile app, well-liked among teens and twentysomethings, that allows you to merge photos and videos that self-destruct after a certain period of time.

And there is a very important reason for all this investment in the area of video. Facebook believes that the video represents the future of your business.

“We are going to put the video as a priority across all of our apps and execute our technology plan to 10 years,” said Zuckerberg in a statement Thursday as part of the quarterly report of the company’s revenue.

But Zuckerberg has been much more detailed about the subject in the past.

“We are advancing in this new golden age of video,” said Zuckerberg in April. “I would not be surprised that you adelantaras five years and that the majority of the content people see on Facebook and you’re sharing day-to-day video”.

In the financial landscape of Facebook, the company earned US$ 7,010 million in sales in the quarter ended September 30, surpassing the projections of analysts who set the figure at US$ 6,920 million. Profit, minus some costs, was$ 1.09 per share, compared with the estimate of 97 cents per share. Facebook also said that its user base rose to 1,790 million people per month.

shares of Facebook fell less than 1 percent in negotiations after the close of the stock exchange; the value had been US$ 127.26 at regular hours of the exchange.

There is another reason why Facebook is so anxious to test functions of streaming in vivo and functions similar to Snapchat: the most things can be done through a phone. And vein mobile is what gives food to Facebook. In the third quarter, nearly 84 percent of the US$ 6,820 million in advertising revenue came from mobile ads. The company says that the number of users who use the app through a mobile device exceeded 1,000 million people for the first time.

But the video is what has grabbed the attention of Facebook from a while ago. The essence of this strategy is Facebook Live, a service that was released widely this year and that lets you stream live video directly to Facebook. In the past few months, all from the cast of Hamilton until the campaign team of Donald Trump have turned to Facebook to broadcast your videos in real-time.

But the focus on video has sparked some philosophical questions, such as what Facebook should and should not display.

In July, a woman from Minnesota called Diamond Reynolds used the service to transmit a video of her fiance, Philando Castile, after he shot the police. The next day, Facebook Live, captured the scene of five police officers from Dallas who were shot during a peaceful protest.