The panamanians are already ready for one of the seasons of sales most anticipated of the year: Black Friday and Cyber Monday, both of these occasions represent a great opportunity to take advantage of the offers prepared by the businesses.
3 to 4 weeks before the Black Friday date most popular in Central america increase the searches, on the other hand the interest in Cyber Monday, whose popularity is gaining strength starts 2 to 3 weeks before.
SURVEY GOOGLE
A recent survey from Google reveals what users are looking for panamanians in the internet.
- 5% of searches on the site on the internet in Panama between 2014 and 2015 is to learn more about the Black Friday.
- 56% trend of search that Google brand on Cyber Monday, very popular in the united States, but gains popularity each year on the isthmus.
- 70% of the search carried out by the people between the months of November and December refer to the word 'buy’, because it is influenced by the dates that frame the Black Friday and Cyber Monday.
For his part, Black Friday is a theme that the closer the date, your interest is going to increase, and there is only one exit to the streets to see all the ads of deals that will be presented.
According to the Google ranking of countries from most to least historic searches, in Puerto Rico is more popular on the Monday following Black Friday when companies offer greater discounts through their web pages Cyber Monday than Black Friday, followed by the Dominican Republic and Panama.
The figures indicate that in the year 2014 to 2015 the annual growth rate of searches in Panama on Cyber Monday is 56% while that Black Friday is 5%.
Cyber Monday is an activity that the country has not taken a lot of strength; however, it has been arousing interest.
An interesting fact to highlight is that between the months of November and December, the word 'buy’ has from 40% to 70% more searches on the internet that the average of the other months of the year. This season is the perfect opportunity to start having a presence in Google Search, Video and Display Network.
Both of these dates represent a great business opportunity for companies of any size. Black Friday will be the 25 of November, and searches begin to rise from four weeks earlier.
Which would you prefer Friday or Monday? Have you already made your purchase and/or gift list? Don’t be left out!
TOURISM
And is that the boom of trade that represents the Black Friday is strong, in recent years, the Tourism Authority of Panama (ATP) promotes Panama as a shopping destination –which impacts the activity trade, hotels, transport and restaurants– which represents earnings for various economic sectors.
This year the ATP tour from mid-October launched a promotion for black Friday where it took in consideration the touristic offer of the country and this year has done a promotion important in foreign journals, through airlines with direct flights to Panama, so that good results are expected.
During 2015 from the Wednesday before the shopping day of the Tocumen International Airport —the main port of entry to the country, began to register a traffic abnormal in the income of people between them, mostly from Costa Rica, Colombia, Ecuador, Argentina, Brazil and Peru.
At the launch of the campaign, Gustavo Him, general administrator of the ATP, stated that 'it is a team work with the local trade, that was not previously used because it was not a modality, but times have changed.’ He also stated that what is sought with this is to attract more tourists to come shopping.
SAFE SHOPPING
at the wave of deals is coming, the Authority of Consumer Protection offers a series of recommendations for consumers to take special care to not be victims of the temptation of buying items you do not need.
The main advice to consumers is to develop, a few days or weeks before the date, a list of needs. The goal is to determine with coldness, and not the heat of the moment what are the products that are going to buy.
The consumer should consider both the cost of the end of the year and select what is priority or what is appropriate to move forward —for example, gifts that were already planned— and those tastes that can be given without unbalancing your finances before a fortnight.
Recommendations
get Ready for Cyber Monday
The next 28 of November of 2016 should prepare all those buyers who want to take advantage of the offers from their smartphones or personal computers, without getting up early, standing in line, find parking lots, dams, heavy and who prefer to receive their purchases in the comfort of your residence.
according To statista.com in 2015, there was a 21% increase in the sales of Cyber Monday in the united States with respect to 2014, more than $ 3,000 million, which represented the largest amount of online sales in the history of this country. Devices to buy were: Computers (2.28 billion) and smartphone (838 million).
The store united States best selling was Amazon, with more than 23 million items sold in 2015, which represented a 40% increase with respect to the year 2014.
Regardless of that ten tips for Cyber Monday:
1. Prepare the device where you will make your purchase. Keep your home computer or mobile device with the latest security patches and updates.
2. make Sure that the address of the store in line start with 'https://’. The letter 's’ means that it is a secure site.
3. do Not make their purchases in networks or public devices. Avoid making online purchases from computers in public use or WI-fi networks insecure.
4. Avoid using the option to 'remember password’ in online stores. Use the option 'remember password’ facilitates an attacker access to your tablet, smart phone or computer to use their credit or debit cards.
5. to Have a card exclusively for online purchases. If possible, have a credit card or debit card with a low limit and use it exclusively for online purchases.
6. Verif y prices, quality, delivery time and guarantees. Before making a purchase, check the product in different shops, compare prices, fees, warranties, return policies and final prices.
7. Make purchases on trusted sites. Before Cyber Monday to research the stores in which you will perform your purchases, to avoid scams.
8. Print and save a copy of the purchase made. Save screen captures of important purchase.
9. do Not send data to people or bank accounts by mail. No one should ask you for confidential information, bank accounts or credit cards.
10. Use strong passwords. Drink at least eight letters of phrases, avoiding that they are obvious to attackers, adding digits, and some special symbol to avoid attacks.
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