AOL and Verizon purchase Huff Post, TechCrunch and Engadget – Trade

The online newspaper “The Huffington Post”, acquired in 2011 by AOL, will change hands again in view of the acquisition purchase agreement reached between US telecommunications giant Verizon and Internet pioneer.

AOL, which emerged in the 90s with offers Internet access, also owns popular blogs like technology as “TechCrunch” and “Engadget” which will also be absorbed by Verizon in a transaction valued at no less than operation US $ 4,400 million.

But in terms of numbers would have to look not only in the millions of dollars that represents the transaction, but in the tens of millions of monthly unique users you have these three renowned media Digital: about 140 million

The most traffic is generated by “The Huffington Post” in its 9 editions surpassed 115 million unique monthly users globally in August 2014 (according to ComScore).. In the US, huffingtonpost.com beats online editions of mass popularity as “The New York Times” and “The Washington Post”, with 57 and 52.2 million respectively.

online newspaper run by Arianna Huffington was founded only 10 years ago, during which time he was ranked in the top 5 of the most widely read US media on the Internet, won a Pulitzer Prize (2012), he became a leader of digital media and launched local editions in other eight countries

The keys to success number.? attache content, commitment blogs, treatment of various topics (fashion, entertainment , business news), support in social networks and the conviction of a constant need to innovate.

Technology

 In this great means add two of the most respected tech blogs in Silicon Valley, TechCrunch (12 million unique users) and Engadget (14 million), which were acquired by AOL in 2010 and 2005, respectively. Both sites have earned a name in the technology industry and are leaders in the sector.

With the purchase of AOL, Verizon acquires digital content company with a portfolio of leading news sites. After these means, or perhaps before these, AOL’s other big attraction is its automated advertising platform. However, readers still value more quality content.