Lights and shadows was Alex Cruz – Pysn People and Society News

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For the first time in over ten years, Alex Cruz will not have to catch a plane tomorrow from London to be well early Vueling offices, which are very close to El Prat airport. The previous president and CEO of Vueling became almost every weekend from Barcelona to the British capital, where she has family. From tomorrow this executive of Basque origin save the trip to the offices of British Airways, the flag carrier British IAG group already is president, are Harmondsworth, near the airport of London -Heathrow.

the executive ranks and the place of Keith Williams at the head of the company’s main holding company that groups Iberia, Aer Lingus, British Airways and Vueling. Cruz passes the narrow seats and suitcases crammed into tea and biscuits. The jump is evident. Vueling is now the queen of the Catalan airport, with almost 25 million passengers in 2015 and 160 million in operating profit and development rhythms verging on 15%. But British is the first British airline, with twice as many passengers per year, a profit ten times higher than 1 700 million euros, flights to five continents and the most beloved British brand, Rolex above or Heinz.

Demanding and interventionist strong & gt;

This week the signing of Fernando Val, former number two of Vueling, Air Arabia was known. And it is that less than two months ago saw Vueling fell almost the last piece that was right to the steering committee that the company had a year ago. Chief Financial Officer Sonia Jerez communicated his resignation. Now, “with the company in the process of renewal,” as says a spokesman, it is only one of the five original members. In all, a dozen senior positions have left the company in the last year and a half.

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Vueling Cruz led all the way up, with 40% market share in the Prat, but up in a complicated time for the company. The now president and CEO of British, however, is not worried. “I do not worry [referring to the exodus of managers] and Vueling and will do well I leave, is fresh air,” he acknowledged in his last act as head of Vueling in the Equestrian Circle.

Those in attendance lavished praise on him. But sources close to the company indicate the mood of this policy as one of the reasons for the leak. Many attendees Circle not forget to remember your utmost dedication to work, a dedication that was noticeable in the strength and passion of his speech. The same sources claim, however, that is an “interventionist” management in all business areas and its control arrangement has caused the flood of casualties.

The thorns

before leaving flowers for Cruz was only Barcelona and Prat, but also hinted the two thorns that could not desclavar. “A young man of twenty long or thirties Vueling founded in 2004 …” he said in his speech. Cruz tried to dodge the name of the maker of model Vueling, Carlos Muñoz, now founder of Volotea. Alex Cruz came with Clickair, Vueling but was left who most benefited from the merger of the two companies. And then the competition: “In 2009 we saw become the second most profitable airline in Europe, only after the Irish coconut,” he laughed. Industry sources explain that Ryanair was one of his “headaches” and in line with its determination and forcefulness He call himself “mercenary” – the name of Ryanair or EasyJet were often used to encourage the team to continue growing.

source Ara.cat

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