The measurement firm SensorTower continues to reveal information about Pokémon GO , and this time, the company highlighted the resources this game is getting via microtransactions. Since last July 6, it has accumulated a grand total of more than $ 440 million. All this thanks to invested by players in this application, from the App Store Apple and Google Play Store money.
Because of this, the company decided to compare Pokémon GO against film productions that premiered this year. In this case, he measured the proceeds from this game against Warcraft , Independence Day: Resurgence , The Angry Birds Movie , Star Trek Beyond and Ghostbusters: Answer the Call . One by one, this game was overcoming them.
The most interesting thing is that as far as is known, The Pokémon Company , Nintendo and Google contributed $ 30 million dollars for the game. And in most of the aforementioned films, the budget was much higher. Even Angry Birds had increased investment of about 73 million. To this we must add one more thing to this analysis.
Most of these tapes had campaigns that supported them before departure. In the case of Pokémon GO almost no promotion. Except Announcement trailer, none of the companies involved did much to promote it. Was much more efficient advertising “word of mouth” and the same media to popularize this application.
currently Pokémon GO generates $ 4 million profit per day worldwide, a figure which is maintained constantly. Although in some regions has fallen, its expansion into new markets maintain their popularity. China, India and other nations are the next goal. Currently, there are over 180 million players who enjoy this game.
Pokémon GO was installed in at least 12% of all mobile phones in the United States, and its use per day, 32 minutes iOS , remains an impressive record. All “out of pearls” for companies involved in its creation.
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