The online trade gained momentum in the third quarter of 2014. Between July and September last year ecommerce turnover exceeded 4.102 million euros, 24.7% more than in the same period last year, data released today by the CNMC.
Among the activities that generated higher revenues related to excel tourism (hotels, travel agencies and both air and land transport), with 34.2% of Total turnover. Then direct marketing, with 5.2%, and clothing, 4.2% were placed.
With regard to the volume of transactions, data show that took place CNMC about 58 million transactions, up 24.3%. In this sense, he topped the ranking selling records, books and newspapers, with 8.6% of the total. Meanwhile, downloading applications and content dropped from second to fourth place from the previous quarter.
Of the more than 4,100 million billed, about 60% were e-commerce stores located in Spain and the remaining 40 purchases originating from Spain made ecommerce stores abroad%.
In this regard, the net external balance (the difference between what is bought from abroad to Spanish websites and what is bought from abroad Spain) showed a deficit of 922.7 million euros . According to data from the CNMC, by number of transactions, 44.5% of purchases were recorded in Spanish sites and 55.5% in foreign websites.
The turnover of transactions originating from Spain and directed outwards was 1,639 million euros, 22% more than in the third quarter last year. The data also show that nearly 90% of purchases from Spain to the outside is directed to the European Union, followed by the US (4.3%).
Meanwhile, sales from Spanish web outward amounted to 716.5 million euros, 26.3% more than in the third quarter last year. 74% of purchases from abroad came from the EU.
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