Fox yes buy Sky what does it mean in the media industry? – Merca2.0

it Is indisputable that television remains as one of the media -perhaps more – of most relevance to the entertainment industry and information. It is estimated that by the end of 2016, this industry will generate revenue higher than 289 billion dollars at the global level, according to estimates from PwC.

This year there have been various movements that result in a restructuring in the major media groups in the world, the most recent of which was confirmed this Thursday. About us company Twenty-First Century Fox Inc. announced an agreement for the purchase of the group of cable television of british origin Sky to 14 thousand 600 million dollars.

just a few days Ago made public the intention of the company founded by Rupert Murdoch to buy a majority stake in one of the largest suppliers of television closed in the world.

In this way, Fox will be done with the totality of the actions of Sky, that is to say, 61 per cent per cent remaining, as they had 39.1 percent and, in fact, James Murdoch (son of Rupert) was shadow chairman of the british company this same year, something that gave rise to the speculation of purchase.

What does this mean for the media industry?
First. It is a reinforcement of the power and scope of Fox-tv services at the global level, particularly in Europe, where Sky account with 22 million customers that has the signature in United Kingdom, Ireland, Italy, Germany and Austria, according to data from Reuters.

Second. Of the largest media groups, is the only one who had not made a major investment this year. Last October, AT&T -owner of Direct TV – announced an agreement by 85 thousand 400 million dollars to acquire Time Warner -the owner of CNN, TNT, TBS, HBO, Warner Bros. and DC Entertainment-.

Before, Comcast, which owns NBCUniversal, has a partnership with Illumination Entertainment and the leader in cable television in the united States, announced the purchase of DreamWorks Animation -the creator of Kung Fu Panda and Shrek, in an agreement valued at 3 thousand 800 million dollars.

also, Viacom -Paramount Pictures, MTV, Nickelodeon, and Comedy Central – finalized the purchase of Telefé, formerly part of Telefónica Group and one of the main chains of the media in Argentina.

finally, Disney, after the acquisition of Lucasfilm (and Star Wars) and Marvel in previous years, rather than announcing new investments, came to speculate the sale of ESPN, however, there was never any rouniciamiento official by the company. But this does not mean that it expanded its reach in media, in August this year announced that it will acquire a stake in BAMTech, a technological upset to the transmission via streaming of sports-related activities, such as Major League Baseball and the National Hockey League (NHL). In addition, it signed an agreement with Netflix for the distribution of their films.

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