Thursday, May 26, 2016

Apple and Time Warner, a merger that did not have the blessing of Tim Cook – CNET in Spanish

Eddy Cue, vice president of software and Internet services at Apple, suggested in 2015 the purchase of the company Time Warner, US media giant with worldwide presence. This according to The Financial Times.

Cue, Apple’s high command and presence in almost all company events, made this suggestion during a meeting with Olaf Olafsson, head of corporate strategy at Time Warner. However, Tim Cook, Apple CEO, never entered into negotiations and they came not formalized, says the FT.

Time Warner is one of the largest companies in the United States in the field of media. The company has under its power to subsidiaries Time Inc., Warner Bros., HBO, CNN, DC Comics, Cartoon Network, among others. Time Warner has a market valuation of almost US $ 60.000 million.

Apple has a valuation of US $ 550.000 million and more than US $ 200.000 million in cash. With this liquidity, the Cupertino giant could buy four times to Time Warner.

Had it materialized, the purchase was the largest in the history of Apple. In 2014, Apple bought Beats Electronics for US $ 3.000 billion, hit the ceiling in the acquisitions of the iPhone maker.

It is not the first time that Apple is rumored interest by Time Warner. In January, The New York Post said Apple would buy the media giant to use its services as the foundation of a speculated and anticipated TV service streaming that Apple launched in sometime. Philip Elmer-DeWitt, journalist and blogger known issues Apple said while the Post report that Apple should buy Time Warner.

For Apple, buy Time Warner or become a digital media company could use because Apple wants to start creating your own original content and compete with Netflix or Amazon Prime. According to Variety, Apple is in talks with Hollywood executives to explore the possibility of working in the production of original content such as movies, series and other TV programs.

Meanwhile, Apple is already working on its first creation: a series with music producer and one of the executive as head of Apple Music, Dr. Dre. The series tell a little story producer biographical manner; Dre would be actor.

Spanish CNET contacted Apple for more information. Update the answer.

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