Apple’s revenue fell 16 percent over the previous year during the second quarter of 2016. They stood at 42,400 million dollars, compared with 49,605 million reported twelve months earlier.
with these results, Apple completes the second consecutive quarter with a reduction in income . However, the company is far from generating losses and exceeded analysts’ expectations. Reported profits of 7,796 million dollars, compared with 10,677 million in the same period last year.
in the first quarter of the year (or second if taken as reference fiscal year) revenue had fallen for the first time since 2003. in this period of 2016, achieved sales of 50.557 million dollars, compared with 58,010 million reported the previous year (22 percent less).
sales in all markets contracted. In the Americas, Apple sold 17,963 million dollars, 11 percent in 2015. In Europe, fell 7 percent in that span. The market was affected Greater China (this includes Hong Kong), where a slump of 33 percent was recorded year after year . The only place more products and services apple was sold in Japan, an increase of 23 percent.
It sold 40.4 million iPhone, iPad 9.95 million and 4, . 25 million Mac
Only two product lines showed growth: the cases (7 percent) and services (which are included Apple Music, Apple Pay, AppleCare, licenses etc. components).
Tim Cook, president of the company, said that one of the factors that affected the figures was a reduction of 3,600 million in its channel inventory. The line most affected product was the iPhone.
The demand for the iPhone SE (the latest phone company, which has a 4-inch screen), exceeded supplies, he added. Apple attributes the increase in income in line iPad the success of the iPad Pro can not forget that its price is higher than the previous versions.
Luca Maestri, Chief Financial Officer of Apple , he said that the strongest results of the company were in the markets of Russia, Brazil, Turkey, India and Canada. he attributed the drop in sales division Mac (sold 11 percent fewer units and were 13 percent less income) to industry desktops faces a difficult period.
During the presentation, Tim Cook was asked about the future of the products. It is anticipated that the iPhone 7 does not entail substantial improvements in contrast to the existing generation market, 6S. Cook gave no specific statements that belied the rumors, only managed to give an optimistic prognosis about the future.
Cook had time to refer to the Pokemon game Go. He said his success is “testament to what happens when you create an innovative application.” He believes that the phenomenon can reach gigantic dimensions.
One of the variables affecting the results is that last year marked several records for Apple. During the first quarter of 2015, the firm apple signed the best quarterly results ever of a corporation, with earnings per 18,000 million. So corporations surpassed the scale of Gazprom and Oxxo. The second quarter and the third also behaved difficult records to match or beat.
Another of the reasons for the decline is that the smartphone market is saturated. On the other hand, the industry has been impacted by the global macroeconomic crisis. The stronger dollar, meanwhile, has led to sales of devices are reduced in emerging markets like Colombia.
Edgar MEDINA
Technosphere
Twitter: @EdgarMed
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