Low sales revenue slipping iPhone makes Apple – CNET in Spanish

The headquarters of Apple, Inc., Cupertino, Calif.

CNET

After announcing Tuesday its financial results for the third quarter of 2016, Apple sees a bleak picture.

sales in the products and services of Apple this past quarter fell 15 percent year-on-year, the same percentage expected by Wall Street analysts. sales reached US $ 42.400 billion in revenue over the same period the year earlier when it recorded sales of US $ 49.600 million.

this is the second consecutive quarter that Apple recorded a drop in iPhone sales since its launch in 2007. Apple sold 40.4 million iPhones this third quarter compared to 47.5 million a year ago, reflecting a decrease of 15 percent. The drop is more striking when the third quarter compared to the second quarter of 2016, when it totaled 51.2 million (this represents a decrease of 21 percent).

The reasons for the fall in selling the iPhone there are several. One of the causes that adds pressure to sales is the decline of the Chinese economy, and competition from other brands, in a region where many devices Apple hoped to sell to consumers for the first time. In another international front, the vote in the UK for leaving the European Union has also slowed the British economy and its currency, Bloomberg reported, resulting in less demand for the iPhone.

However, CEO Apple, Tim Cook, continues to highlight that iPhone users 7 know not live without this phone. IPhone 7 was presented in September 2016. Analysts like Brian White, the investment bank Drexel Hamilton, remain optimistic that Apple’s shares increase in value sales of the iPhone 7 and this rise will be reflected in the second quarter of 2017, told Bloomberg.

Apple’s other products also contributed much to the company revenue this quarter. Some 4.3 million Macs were sold during this period against 4.8 million Macs in 2015. And, despite the tablet 9.7 inch iPad Pro sold well in USA with the business sector, only 10 million iPads this quarter, 900,000 units less than the same quarter last year were sold.

Apple posted revenue of US $ 1.42 per share. These figures reflect the slump in revenue a year ago this quarter when he managed US $ 1.85 per share.

Editor’s Note: This article will be updated with more information and details on Apple’s results after completing the call with analysts