We tried Amazon Prime Now in Spain: a big step, but there is much room for improvement here – Gizmodo in Spanish

Amazon Prime Now landed yesterday in Spain, of time alone in Madrid and some neighboring cities, promising to deliver fresh produce to your door the same day. We have decided to inaugurate a first purchase, and although it is a great service, still needs to improve if he wants to make a difference.

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Let us see as well: Amazon is not the only ecommerce store but is available in Spain, for many, the best due to a number of factors: price, stock, shipping times and quality of web / mobile application. If you moved to Prime Now, the service is established rivals giants like Mercadona, Carrefour and Hipercor (El Corte Ingles). . Competes well, albeit indirectly, with other startups as SoySuper, or even Deliveroo Take Eat Easy

In the case of Amazon, the rules of the game are delivered in the same day or the next in slots two hours (and not within two hours of placing the order, as many believe) or the next time paying € 5.9. Shipping costs are free but you have to be a Premium user Amazon (20 € per year).

Free shipping costs, in strips of two hours or the next time paying € 5.9

On these strips , can be chosen to be on the same day but with limits. For example, yesterday I was able to ask entrusted with Prime Now at about 18: 00-19: 00 for everything that came to dinner but at this point the only options I began appearing from 8 : 00 am the next day. In my house there is no delivery option when paying € 5.9, I guess that distance with the logistics center, so I could not try that option.

Shopping on Amazon Prime Now

The purchase process begins with a mobile app (iOS, Android, Amazon App Store) and, with it, the first big but. The application is being generous, pretty mediocre. It draws attention because the “general” application Amazon.es is impeccable and I have just buying more through the same web. That quality is not transferred in the case of Prime Now: Confused navigability, the items are too big for what to do scrolls infinite and there are dialogs with blurry textures, like when you expand too much of a image. Another point, for simplicity and dedicated to those who like to take the minimum amount of applications on the phone, is that it should be integrated into the general, and not as app apart

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the rest is simple, go looking for items and adding them to the basket. Change the amount of each (for example, it is rare to ask single can of beer, the usual usually 4 or 6) is particularly simple. After the process is chosen, the time of delivery, the et voila . What about the variety of items? Not bad, far from it, but still options kilometers Mercadona, Carrefour and Hipercor. There are some products, such as a simple chicken breasts, painfully absent. It should be remembered, though, that Prime Now is not limited exclusively to fresh produce. Videogames, watches, simple electronic or household items can also be added to the basket

A bag with lots of air to keep only another bag (probably with too much air).

on prices, they are not to put their hands to the head of emotion but neither are wrong. The main limitation is that Amazon does not have products of their own white label so it rests on top brands in cases such as milk or canned. Milk, for example, is 70 cents in the case of Central Lechera Asturiana, something cheaper than in a supermarket (75 cents Alcampo). The conclusion is that buying into first white marks will come out more or less account but it will never have anything to do about 50 cents of Mercadona Hacendado milk, for example.

a total of 26 items reached on 5 bags, but spread very unevenly and inefficiently

in my case established the delivery strip 10 to 12 and the dealer showed up at my door at 10:47. It is a distributor of Amazon, not a third, which greatly speeds up the delivery process and usability when tracking the package: get messages to the mobile when it is about to arrive, when it has been delivered and from the app can be at all times the exact location of the dealer. It is no secret that SEUR, MRW and other courier companies are often a terrible disaster and appreciated the upgrade .

In relation to the delivery itself I ordered a total of 26 items that have reached over 5 bags, the classic paperbags American brown, very unevenly. Some were heavily loaded to the point that the dealer warned me to be careful if they broke and lost bottom and others contained a meager bag of chips. It is not “bad”, not technically, and are more environmentally friendly than hideous plastic bags traditional supermarkets but very impractical.

Here are 20 € purchase

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Well, but far from the best

Prime now remember in more ways than the landing of Amazon in Spain almost 5 years ago: limited, discreet and reduced to essentials, but promising. I do not think it becoming a substitute for my “other” online supermarkets (mainly Hipercor and Carrefour) but for quick and timely purchases should be taken into account. For delivery time it is indeed unbeatable, far above any competitor. In the details list prices are improving the quantity and variety of items plus presentation delivery. Let’s see how it evolves

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