Yahoo will be sold to Verizon. 
. official Yahoo will soon have a new owner. Verizon
the two companies made the announcement on Monday after the process of courtship, which lasted months between the giant beleaguered Internet and the largest cell phone company USA ..
Verizon said it will pay US $ 4.830 million in cash for the core of Yahoo Internet business, which includes brands such as Yahoo Mail iconic, Fantasy Sports, the photo storage site Flickr and Yahoo search engine and advertising technology company.
Verizon has become collector major brands of the early days of the Internet. The telecommunications giant blow Yahoo with AOL, another pioneer who had better times and it acquired last year for $ 4.400 million. The idea is that both companies can be combined to create a solid third alternative to digital giants Google and Facebook, which are positioned as the most trafficked websites worldwide. Currently, the two companies account for nearly 43 percent of digital ad sales worldwide, according to eMarketer. Yahoo is in seventh place with 1.5 percent.
The executive of Verizon, Marni Walden, will be in charge of both AOL and Yahoo.
CTIA“The acquisition of Yahoo will put Verizon in a highly competitive position as a leading mobile media companies in the world, and will help accelerate our revenue stream digital advertising, said the chief executive of Verizon, Lowell McAdam said in a statement.
the end of independence for Yahoo could be more sentimental than anything else. the company began as “the guide to Network Jerry and David” when graduates Stanford Jerry Yang and David Filo released it in 1995 as an Internet directory. the service played an important role in bringing the Internet to ordinary people, teaching them how to surf the net for news, sports and entertainment.
the once was one of the brightest stars of the network, Yahoo saw its brand went from fashion while rivals like Google and Facebook, and younger companies like Snapchat, occupied the spotlight. Since then his star has been fading gradually.
In an attempt to correct the course, Yahoo hired former Google executive Marissa Mayer as CEO in 2012. Mayer was the fifth leader the company in five years. His plan was to remake the company for the mobile era, transforming each of the services of the company to focus on the skills of mobile devices.
Mayer also tried to turn the company into a premier destination media , hiring renowned personalities such as journalist Katie Couric and acquiring the rights of high-profile programs such as comedy Community . But many of their bets media failed. In January, Yahoo closed Screen, its video of original content and admitted he never found a way to make money with Community .
It is not clear what will happen to Mayer as part of the purchase. The combined assets of Yahoo and AOL will be in charge of Marni Walden, president of product innovation and new business from Verizon.
Yahoo first announced it was exploring a sale in February, after being pressured by shareholders, particularly the investment fund Starboard Value. Others interested in the company included a group led by the founder of Quicken Loans and the NBA team Cleveland Cavaliers, Dan Gilbert owner, with financial support from investor Warren Buffett.
But Verizon was from the beginning the favorite to buy Yahoo. With the purchase, the telecommunications company obtains a busy site: Yahoo says that 1,000 million people visit every month all their combined properties. But the key to the acquisition is the prized technology announcements Yahoo, which Verizon will add to your arsenal of war in its competition against Google and Facebook.
Both companies expect to close the deal in the first quarter of 2017.
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