Tuesday, February 7, 2017

Oppo, the smartphone that beat the iPhone in China – Strategy & Business

By: tuexpertomovil.com

no longer is the mobile phone that most is sold in China. And China is much China has 1.357 billion people, so that the device purchased will be, effectively, a phone is very, very sold.

it Is a market important, in that Apple has just lost his reign.

But is that the country has a new idol and not be called just iPhone. The crown has now the OPPO R9, which according to a report from the consulting firm, Counterpoint has become the phone most sold in China.

Nothing more to leave the market, the first day, disappeared from the shops, with a total of 180,000 units sold: just the same that were put on the shelves. Just three days after, the OPPO R9 had reached 400,000. Now we have known that throughout 2016, OPPO has managed to sell a whopping 17 million units, being definitely like the phone more sold to China. Currently has managed to secure a 4% share of the market.

OPPO has opted for the chinese market, and in India, where it is expecting a high growth. The price at the international level of the R9 is around US$ 350.

From the start, opted for a front-facing camera of 16 megapixels (while the back is 12 MP). In the two markets in which to bet, the topic of 'selfies' is critical, as it is considered that the 'autofotos' have already surpassed the group pictures. And the bet seems to come out well.

But, what is happening to the iPhone?

The company Apple was leading the race of mobile telephony in China up to now, with four years of absolute reign.

however, the iPhone 6s experienced a sales decline unprecedented and the iPhone 6s Plus continued on the same path, staying with a discretísimo 1% of the market share. The reduction of the percentage of sales of Apple devices was reduced up to 21%.

In return, chinese firms have experienced growth of more succulent. We must not lose sight that firms that until now were considered as alternatives, they have made them a major gap both in the chinese market, as well as in the international climbing (this is the case of Huawei) up to third position in the podium world.

OPPO, for its part, is the chinese brand that has grown in their own country of origin, achieving an impressive growth of 109%. It has therefore been positioned as a second board, with a 15.5% share in China, second only to Huawei, the company that leads the mobile sales at this time and I kneaded a 16.4% share of the market.

if this outside little, the consulting firm Counterpoint stated that the results of sales of the OPPO have been better than that of Huawei, which could make both companies will exchange positions and the owner of the OPPO R9 to take the reign in your country.

The entry of OPPO in the international market is still far from consolidated, in spite of that the company has already become the fourth manufacturer who else sells all over the world. In this regard, Huawei and ZTE will take a lot of advantage, but the momentum that has managed to OPPO in China could strengthen it, to put in place an internationalization more consistent.

here you can Read the original note.

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