Three chinese brands of smartphones leading the shipments at the national level in 2016 – the guardian

English>>Economy

Updated to the 08/02/2017 – 08:47

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Three chinese brands, OPPO, Huawei and Vivo, desbancaron to Apple and Xiaomi to become the highest sellers of smart phones in the asian country in terms of shipments in 2016.

For the first time OPPO was in the first place, to sell 78,4 million mobile phones in China, with an increase year-on-year from 122.2 percent in 2015, according to a report released Monday by the Corporation of International Data (IDC, according to its acronym in English).

In 2015, the brand had placed fourth in the same list.

In that same year, Live was the fifth largest seller of phones smart, but an increase of 96,9 per cent, thanks to the sale of 69.2 million cellphones, allowed him to become the third place in 2016, according to the report.

over the last year, both brands were immensely popular among young people, especially among women, thanks to the promotion by celebrities, recurring advertisements in entertainment programs, and a robust network of retail sales in small cities.

“These marks have been made each day more recognized by consumers thanks to its intense exposure, and the recommendation made by the users themselves,” the report states.

Huawei, a consolidated brand in China and recognized in the outside, he maintained the second place with an increase of 21.8 per cent driven by sales of 76.6 million units. Its market share rose slightly in 2016 compared to the previous year, to 16.4 percent.

The three brands accounted for a total of 48 percent of the national market last year.

Jin Di, a manager of research for the China subsidiary of the IDC, said that another reason behind the success of these manufacturers is their willingness to share their profits with their distribution partners.

The us giant Apple fell from the third place of 2015 to the fourth in 2016, given that its shipments to China fell 23.2 per cent, placing it in the hands of consumers 44.9 million units.

For its part, Xiaomi, first in 2015, fell to fifth place with a reduction of 36 percent in its sales in China.

last year, the volume of total shipment of smartphones in China rose 8.7 per cent, to reach 467,3 million appliances.

The IDC forecast that in 2017 the volume will continue to grow, given that chinese consumers replaced frequently their old cell, but the growth will be slower than that of 2016.

New changes are foreseeable in the smart phone market of China in this year, due to the fierce competition among manufacturers, according to the source.

globally, the top five vendors of smart phones in terms of shipments last year were Samsung, Apple, Huawei, OPPO and Vivo.

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