claims that prevented rival browsers could put notices on the results of its search platform AdSense for Search
regulator Antimonopoly European Union filed charges against Google to prevent rivals compete against the company in the lucrative market for advertising on search engines, the third allegation that opens the company.
the European Commission also reinforced his previous charges against the engine world’s most famous search, encourage in their search results to buying services Google against its rivals.
the Commission said in a statement that he had sent “two statements of objections” to Google.
The indictment specifically
The new charges accuse Google of abusing its dominant position to artificially prevent websites of third parties placed ads of its competitors.
the issue is related to the platform AdSense for Search of Google, in which Google acts as an intermediary for websites of online retailers, telecom operators or newspapers containing search engines produce results that include ads.
it also said it had strengthened its preliminary conclusion that Google had abused its dominant position by systematically favor their purchasing services on their search pages conclusion.
“We have expressed our concern that Google restricts competition by limiting the possibilities of its competitors to place advertising search engines on websites of third parties” today in Brussels said the European Commissioner responsible for competition, Margrethe Vestager.
the Commission also accuses Google to impose an exclusivity clause to other sites to use your AdSense service as well as requirements as to accept a minimum number of ads Google and positioned in the most visible spaces between other things.
“We believe that the performance of Google has hurt consumers because they receive search results that Google wants them to teach and not necessarily those that are most relevant” Vestager said.
When asked by the frequency with which Google search results up their own services, he said, “very, very, very often.” This “suppresses consumer choice and innovation,” he added.
10 weeks to respond
The company will now have ten weeks to respond to allegations of online advertising. If he refuses to cooperate with the EU and change their procedures, the company runs the risk of being punished by heavy fines, up to 3000 million euros.
In a first reaction, the company denied damage consumers and analyze the charges said. “We believe that our product innovations and improvements have increased the choice of EU consumers and promote competition,” said a spokesman for Google. “We will examine the renewed cases of EC and provide a detailed response in the coming weeks,” he said.
Google has spent years denying the allegations of Brussels, which also accused in other areas of unfair competition. The advertising is in fact the third in which the Commission requires changes.
Brussels started its first investigation to Google in early 2010. The first processes related to their systems comparison deals purchase and Android, dominant operating system worldwide in the mobile segment. Regarding the former, the Commission said today that gave more evidence and data to the company to reinforce its accusations.
On the process by Android, the commission recently extended the deadline for Google to present its case in early September.
Vertager added that the Commission is also investigating new allegations in areas such as travel search and local shops as well as criticism from media companies to Google for allegedly using its contents.
in proceedings for unfair competition in the European Union, the Commission may impose fines of up to ten percent of annual sales.
around 90 percent of Google’s revenue, 74,500 million last year, came from the business of online advertising.
Agencies DPA, EFE, Reuters
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