MEXICO CITY (Expansion) –
a little over a year we spoke of the revolution that would bring the smartwatches in the market for conventional watches, however, this trend seems to have been turned off.
A new report that was released this week from analyst firm IDC revealed that during the third quarter of 2016, sales of these wearables fell by 51.6% compared with the same period a year ago.
"The decline acute in the volume of deliveries of smartwatches reflect the platforms and vendors are realigning the track," said Ramon Llamas, director of the research team of wearables within the consulting firm.
The report showed that the market leader, Apple, has sold 3.5 or 71.6% less Apple Watches in the third quarter of 2016 when compared with the same period of 2015. IDC revealed that the firm led by Tim Cook placed at least 1.1 million units in the quarter spanning July to September, compared to the 3.9 million units from a year before.
on the other hand, the participation of Apple in the market also dropped when moving from 70.2% to 41.3%.
"while the drop is important, it must be noted that the third quarter of 2015 was the first in which the Apple Watch was available in retail after a release online. While the second generation of the Apple Watch, it was only available in the last two weeks of the third quarter of 2016," said the consultant.
Other companies that also had a significant decline in this segment were Lenovo (73.3) and Pebble (54.1%).
Firms such as Samsung remained stable at the market at around 400,000 units a year ago were placed on the market.
Others, such as Garmin increased its sales up to 324.2 per cent to reach about 600,000 units.
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