Telephone launched its new services unit of Big Data, named “Luca”, which will help their corporate customers understand the data collected, extract its greatest possible value, and treat them in a transparent and accountable manner, explained the telecommunications company in a statement.
The company will offer with Luca a comprehensive suite of services that aims to cover all the needs of the companies regarding the use of the data management and analysis to the tools and infrastructure.
This catalog has three main product lines: the first is based on harmonised data and aggregates of the networks of Telefónica, the second-in analytics and consulting and the latest in advice to clients to be able to extract their own data.
The creation of this unit is part of the company’s strategy to become an entity driven by the data, a process that began several years ago with the exploration of the potential of the Big Data internally.
"The Big Data has helped us to us and we believe that will also help our clients in decision making, more efficient management of resources and, ultimately, in reversing the benefits of this wealth of information, not only on your customers or direct users, but also in the society", noted the director of the area Data of Telephone, in which the unit is integrated Luca, Chema Alonso.
"With the fundamental premise for Telefónica to always keep the privacy, security and transparent use of the data, we want to help our customers to realize their full potential", he added.
The catalogue of products and services of Luca be sold from the units of the company in the countries where it operates Telefónica, which will have features and powers of your own to the development of the supply at the local level.
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