Here’s our reminder quarterly that almost no one buys watches that are smart. Seriously, if the machinery of marketing of Apple and Samsung had been convinced that the smartwatch is a product of the masses, it’s time to face the reality. Sales fell 51.6% in the third quarter.
According to the consulting firm IDC, the last quarter is distributed 2.7 million watches smart compared to the 5.6 million of the previous year. Apple, which has the largest market share, was the worst with a fall of 71,6% (was only able to put 1.1 million units in the stores). That said, the Apple Watch Series 2 was released two weeks before the closure of the quarter, and expected arrival for several months.
But there are other factors slowing the market. The Samsung Gear S3, which was announced in September, has not yet come to the stores. And the lack of new developments in Android Wear remains unemployed the rest of the manufacturers (the output of Android Wear 2.0 scheduled for the end of this year, but Google announced that it’s delayed until beginning of 2017).
the sole manufacturer of The smartwatches that he was able to save the furniture the last quarter was Garmin. Thanks to its complete range of devices of the platform Connect IQ —focused on the health and the sport— Garmin’s experienced a sales rise of 324%. "Having a clear purpose is of the utmost importance, [and so] many vendors are focusing on the fitness, due to their simplicity," say the IDC analysts.
it is increasingly clear that smart watches are not for everyone, so companies like Apple are beginning to focus their efforts on the target that it works: people who do sport. That’s why the Apple Watch Series 2 is limited to improve their capabilities as a meter of fitness, that is why Garmin is the only major manufacturer that is growing and that is why the smartwatches don’t get to seize the throne of the wearables to the bracelets Fitbit.
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