Augmented reality is much more than Pokémon Go – Digital Journal Juarez

The Pokémon phenomenon Go, the game for smartphones already using more than 20 million users, has highlighted, on the one hand, the fictitious animals invented by Nintendo have not lost drag. And secondly, the technology on which the game is based, the so-called augmented reality, business has a potential not yet known roof.

The technology is not new. As analyzes expert digital transformation, Silvia Leal, the first examples of augmented reality fall in the military field in the mid-twentieth century, on transparent screens of the aircraft on which flight information is projected.

also Sensorama a patented invention Morton Heilig in 1962, consisting of a box that projected images in three dimensions with surround sound. Perhaps the most popular example are the shots of the movie Terminator, where the android played by Arnold Schwarzenegger looked around and got all the information on who surrounded him.

“It is anticipated that this year, the business of augmented reality reach 5 billion dollars. And in the next four, it is multiplied by 30. It is to undertake a huge niche, “says Leal. So did Roger Shepherd, co-founder of Pangea Reality, a Spanish technology developer, established in 2011 and focused on projects of augmented reality and virtual reality.

“It’s five years ago when the mobile augmented reality born. It is now much more accessible, because everyone has a smartphone and a tablet, “Pastor said.

More ‘friendly’

Virtue increased compared to other technologies such as virtual reality, reality is that at the first sight of what surrounds the user is not lost. On it acts technology, as in the case of Pokémon Go, or application of Pangea for the Moscow zoo, which allows to see the animals out of their cage, walking through the facility.

But its application goes beyond entertainment. Pangea also work with companies bringing this technology into their processes.

“One of the sectors that can take advantage of this technology is e-commerce. Often, when buying furniture for home, you do not get an idea of ​​its size. With this solution the customer can see how much you take, if combined with other elements … “describes Pastor.

System 360

The sector automotive is another example. In 2014, Jaguar Land Rover introduced its System 360 Virtual Urban Windscreen, in which the front windscreen of the vehicle becomes a screen that warns of the presence of pedestrians and other elements, and also eliminates the blind spots of vision, creating the feel of a window 360 degrees.

the educational and cultural sectors, and tourism, can take advantage of the ability of this technology.

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