Thursday July 14, 2016 is to restrict the ability of competitors to place advertising on other websites.
the Internet company Google appears to have violated the competition rules of the European Union (EU) to restrict the ability of competitors to place advertising on pages web third, reported the European Commission in Brussels.
If Google refuses to cooperate with the EU and change their procedures, the company runs the risk of being punished with heavy fines.
The European Commission has announced that sends two new statements of objections to the technology giant for alleged anticompetitive practices. On the one hand, Brussels believes that Google had abused its dominant position in its service systematically penalizes purchases its competitors. In addition, the Commission understands that the company has used its role as the main service provider’s in this market to restrict other websites the ability to display search ads other than Google, a service known as AdSense.
comisiaria Competition Margrethe Vestager, explained at a press conference that “Google now has the opportunity to respond to our concerns. We will consider their arguments carefully before deciding how to take these cases forward. But if our investigations conclude that Google has broken antitrust rules, the Commission has an obligation to protect consumers and fair competition in European markets. “
Inside the large business structure that has Google, Brussels is now focused on the practical anticompetitive related to its Adsense service, which is to display ads on web pages in exchange for remuneration. The Commission considers that the company is abusing its dominant position, has between 80% and 90% of the market, when signing contracts with the web. Among the conditions that Brussels stresses as practices that go against free competition are the exclusive contracts or that they require a minimum of ads and greater visibility. The contracts, Brussels also claims that Google reserves the right to veto agreements with other competitors.
The other practices that are studying the European Commission is related to the service Google Shopping. A tab, similar to that found search imáganes or other content, where users can find products for sale and filter based on their tastes and priorities. Brussels believes that the technology giant could be here abusing their dominant position and hurting competitors. Source: DPA.de and The Diario.es
No comments:
Post a Comment