BRUSSELS (Reuters) – The regulator EU Competition filed charges Thursday against Google Inc Alphabet avoid rivals compete against the company in the lucrative market advertising in search engines, the third charge that opens the company.
the European Commission also strengthened its previous charges against the engine world’s most famous search to encouraging in their search results to buying services Google against its rivals.
“Google has produced many innovations that have made a difference in our lives. But that does not entitle Google to deny other companies compete and innovate” said European Competition Commissioner Margrethe Vestager, at a press conference in Brussels.
the Commission said in a statement it had sent “two statements of objections” to Google.
the new charges accuse Google of abusing its dominant position by preventing artificially to websites of third parties placed ads from competitors.
the issue is related to the “AdSense for Search” platform Google in which Google acts as an intermediary for websites of online retailers, telecom operators or newspapers containing search engines produce results that include ads.
“We are also concerned that Google has hindered competition by limiting the ability of its competitors to place ads search web pages, which reduces consumer choice and innovation,” Vestager said.
CONCERN iN USA
EU research on Google and other US multinationals by tax issues and control of personal data have caused irritation in Washington and last year President Barack Obama accused Europe of being taking a turn towards protectionism.
Vestager, former Minister of Danish Economy took control of the most powerful committee in the areas of EU competence in late 2014, he insists that it simply applies the law and promotes free competition.
AdWords and Google AdSense programs have been on the radar of the Commission since 2010, even with the predecessor Vestager, after rivals complained of unfair clauses exclusive advertising and undue restrictions other advertisers.
These programs form the core of Google’s business which recorded 75,000 million in revenue last year, most of the Alphabet annual revenue.
The Commission also said it had strengthened its preliminary conclusion that Google had abused its dominant position by systematically favor their purchasing services on their search pages conclusion.
Google could face fines of up to 10 percent of its overall results for each case if he was found guilty of breaching the competition rules of the block.
Google said it would examine the charges European regulator against the company and give a detailed answer in the coming weeks, adding that he believed in promoting competition.
“We believe that our innovations and improvements of our products have increased choices for European consumers . and promoted competition examine new cases of the Commission and give you a detailed answer in the coming weeks, “said a spokesman for Google
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