Goodbye to Banamex will now be Citibanamex – Passing Bulletin

Since yesterday, this financial institution is known in the country as a Citibanamex.

“it is Our goal, nothing less, make Citibanamex the flagship of the banking industry in Mexico, totally focused on providing the best banking experience, the most complete, intelligent, and intuitive for all who put their trust in us,” he said. We have in Mexico Citi cards, Banamex and now there will be only one, the cards CitiBanamex for all. “Everything that we can immediately change what we change today,” said the banker’s mexican.

In a press conference, the manager explained that the change of brand, responds to the commitment of the american group with the country, so that ruled out that the subsidiary in mexico go to be sold. We are talking about announcements investment of 45 billion pesos in total.

“Is the investment largest Citi in the world, there are none that compare with, we are the largest market for Citi, after the United States.” Because it is a demonstration of additional commitment of Citi with Mexico.

And those who are customers of high income, in the segment named Citibanamex Priority will have a banker’s Priority, personalized service, dedicated spaces in the branches and a call center aimed at this segment. According to data from Reuters, it also produces near 15% return on capital, significantly better than the goal of its CEO, Michael Corbat, of at least 10% for the entire bank.

In February 2014 Banamex saw overshadowed his image after revealing that he had granted loans of up to 7,650 million pesos to the company Oceanography, the main supplier of Petróleos Mexicanos (Pemex), in that same year, she was disbarred by the Secretariat of Public Function (SFP) for violations of the law of Public Works and fraud. However, these rumors were proved wrong and with the announcement, ratifying the interest in Mexico.

Ernesto Torres Cantú, director general of the financial group, reported that this new investment is alien to the 20 billion pesos that the institution announced in 2014, for the modernization of the bank. This year we will open 100 (of this type) and the year that comes will be another 100. Of which 500 thousand of these will be the teller of the latest generation (CDMs) more services, such as check deposits and payments.

This Tuesday (3) morning, the National Bank of Mexico unveiled changes in its image, in front of all the bank’s employees in the headquarters of Banamex Santa Fe.