Pokémon GO, the latest Nintendo video game for smartphones, is the new global trend. In less than a week of its release he exceeded the number of downloads of Tinder and the number of users per day that has Twitter. This allowed the actions of Japan’s giant go up in less than a week 57% on the Tokyo Stock Exchange.
Why the game’s success? The combination of two features is the answer to the question: augmented reality technology which is not a new use in video games-, and the hallmark of a great brand that created it
Pokémon.? Augmented reality? What is it? The important thing is to remember that initially Pokémon which really is pronounced as Pokemón- is a television series that premiered in 1997 in Japan. It was created from video games. And the adventures that Ash Ketchum has in its aim to become the best Pokémon trainer in the world, with his best friend battle, Pikachu, pokémon, ie a ‘creatures pocket’.
The added value of Pokémon GO is that it is not an exclusive game for Nintendo consoles. This can be downloaded free on mobile iOS and Android systems.
It should be noted that for the moment was only released in the United States, Australia and New Zealand. It is estimated that in the North American country is already installed on more than 5% of mobile phones.
People who have obtained the application outside these countries is because they have done unofficially. Which causes problems arise in the game.
Although the application download is free, to advance in the game, players must make microtransactions. According to the estimate of Superdata, these have already generated $ 14.4 million, and the game is ranked first in the ranking by income from the first day (Thursday).
Meanwhile , SensortTower -company stores- analysis estimated that Pokémon GO has been downloaded by 7.5 million players in the US, and generates 1.6 million every day just in the Apple store.
you can not put aside that Nintendo is the company benefited. The value of its shares has risen nine billion since the launch of the game.
Augmented Reality
Now. The great mystery of augmented reality. Not to be confused, it is essential to clarify that is not the same as virtual reality. The latter refers to technology that allows viewing environments that do not exist in the real world, with a degree of realism that creates the feeling of being in another world.
Instead, augmented reality is combine the vision of the real world with virtual elements in real time through a device. For example, Pokémon GO makes through the smartphone screen appear on the streets mythical creatures of the television series.
The barranquillero Samuel Finch Carranza, graphic designer and application developer with this technology defines augmented reality as one having superimpose virtual principle information in the real world. “Where both hardware (smartphone) and software (application) play a major role in implementing it,” explains
This technology surprises the world is not new, says Finch. “The principle of augmented reality comes decades ago, but its democratization came in 2008, thanks to the Open Source development kit ARToolKit and Javascript. ”
The Finch designer explains that these are source codes that allow developers to create applications. “Some did our first baby steps in Adobe Flash. However, it had many limitations: the detection was weak and bad resolution, “said
The creator says that in 2013 a new development kit called Vuforia and game engine Unity 3D emerged that.” We helped developers build more complex applications. “
Finch says that at that time the massification of augmented reality began. “From there, even today, big companies like Samsung, Lego, Guiness World Record, IKE A and many more every year betting on this technology as a great ally marketing,” he says.
Markets. Mario Cortés Carrillo, cofounder of plugar, creator Colombian company content augmented reality, believes that augmented reality will become an important tool for the presentation of products or services that will significantly impact who has contact with this ingredient.
He claims that this technology can be implemented, among others, in medicine, advertising, education, games, print media, tourism and sports.
“The accompaniment of devices such as lenses, which are inserted or combine augmented reality applications made will have a concu significant RSO that will enrich the contents in fields such as sport; specifically cycling, where this will be helpful, “Cortes says.
Meanwhile, Finch designer ensures that the main niche market for this technology is the advertising and product launches , offers and new user experiences. Besides the architecture and construction.
“I think the winner is the educational field. This technology would allow children see things in reality that would not normally have access naturally in the classroom, “says Finch Carranza and adds that through playful tools could see the universe and study geography.
An example of this is the application that created Pinzon Dino3D Augmented Reality. This allows, through a smartphone, scan six dinosaur puzzles, watching them in three dimensions and interact with them through buttons and sounds. (See image dinosaur is below and to test).
A group of people gathered in Leerdam, Netherlands, to play ‘Pokémon GO’.
it also provides basic information for small learn more about these beings of the past. The app can be downloaded free on the Android system through Google Play.
For iOS, you search on the App Store as Dino World 2016. In both cases, you must ensure that the creator of the app is Samuel Pinzón. For puzzles enter www.dino3d.co
Other Jobs. The employer Cortés Carrillo that one of its main experiences was developed for Abbott Laboratories, with product launch E Nsure Instant Advance. In this, the silhouette of a bottle blank and mobile screen is scanned appeared the form, name, explanation of nutrients, among other data supplement.
“They wanted their sales force will feature an interactive and impactful experience with the new product, “says Cortés.
This experience of augmented reality will continue to impact. The technology is not new, but increasingly large developers are finding better ways to use it and create new products. Surely Pokémon GO is the best example of the potential and has attracted the interest of millionaire entrepreneurs, as one of Dubai who contacted Pinzon few days ago to ask for the development of a videogame equal to or better than the recently created by Nintendo.
Steps to see the dinosaur photo augmented reality
1. Download free ‘Dino3D Augmented Reality’ in Google Play or Dino World 2016 in the App Store. Make sure the developer is Samuel Pinzón.
2. When you run the app focus the camera on the image and watch dinosaur prehistoric animal looks 3D.
3. Interactive touch buttons that allow you to make color the dinosaur walk and make sounds. In the top of your screen, you can also touch other buttons that display information about various types of dinosaurs
How it works ‘Pokémon GO’
Samuel Finch explains that the Pokémon video game GO uses GPS data to find out where the person using it is located. Depending on this, he assigns the ‘pocket creatures’ that people can capture. It also notes that it is Markerless without marker-; that is, that no restriction of scanning tracking still images and other applications work. For its part, uses sensors mobile devices to accurately detect the real world environment “as the gyroscope and accelerometer to place virtual objects in that environment.”
Guide to play ‘Pokémon GO ‘
to play Pokémon GO users must download the application from the app store their cell and create a character. The game uses the satellite positioning system (GPS) and mobile displays an animated version of Google Maps, in which the most significant places in the city are replaced by allusive buildings Pokémon. The app has the pokeball -the famous white and red balls used to catch the pokemones-. To level up should capture the creatures that appear on the screen or by visiting the pokestops. Each player starts with 50 areas to capture the 150 appropriate to the first generation of game species. According to l os filmmakers, Pokémon GO locates hideouts creatures according to their characteristics and habitats; for example, they feel attracted to the urban world, water, fire and vegetation, among others.
The game has other options like taking photographs to pokemones, use scents to attract wildlife, and get incubators to raise pokemones
the aim of the application is to catch the hundreds of characters offered. And players can join one of three global teams control ‘gyms’ of pokemones dispute.
Highs and Lows of Nintendo
Nintendo this week reported an increase of 57% on the Tokyo Stock Exchange by successful sales of its smartphone title for Pokémon GO. This is the first convincing victory of the company since November 2007, had lost more than 80% of its value. The latest negative data of the company correspond to the months of April to December 2015, the first 9 months of fiscal year Japan, in which posted a net profit of 308 million euros, 31.9% less compared with the same period of 2014. This decline in revenue was due to the decline in sales of video games for portable consoles Nintendo 3DS. In March this year the company also announced it would stop making its console Wii U by poor sales.
On the other hand, the first application of Nintendo for smartphones was Miitomo and it is expected that over 2016, the company launched the market four other free apps.
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