Sunday, September 28, 2014

Good summer campaign expects 65 million tourists … – 20minutos.es

Good summer campaign expects 65 million tourists … – 20minutos.es

The foreign tourism, the main Spanish export industry is on record. Or at least they reflect government projections, which estimated that Spain as a whole will end the year with a record number of visitors: About 65 million foreign tourists, up 7.2% more in 2013, as he advanced on Wednesday September 3 Interior Minister Jorge Fernandez Diaz, during the presentation of data from accidents in the summer season.

Best Match in August. The fact is, data seem to support these predictions . So far this year (the latest data correspond to 1 September) Spain have reached more than 45.3 million foreign tourists in August and achieved the best result of this month since records (9 million, 8.8% more than in August 2013), as shown Frontur statistics, compiled by the Ministry of Industry, Energy and Tourism.

Improving the situation. The improvement of the economic situation in Europe and the increasingly incorporating new tourists from emerging countries are some of the reasons, according to the World Tourism Organization (UNWTO), the strong growth of the sector in Spain. This massive influx of tourists materializes obviously in increasingly higher incomes. Thus, only last August foreign visitors in Spain spent more than EUR 9.087 million of (8.7% more than the same month in 2013), and so far this year already accumulated a total income exceeding 43,584,000, as shown Turespa data.

Those who spend the least, the French. Figures average expenditure per person per day up to 69 euros vary from country to country, as reflected in the data Egatur: While Russian tourists consume about 139 euros a day , at the other end, the French, barely reach 79 euros a day. British visitors are the second least consumed per person (95 euros), followed by the Germans (99 euros) and Italy (106 €).

French and Italian reduce their spending. data visitor arrivals and tourism receipts are for the positive set, as both total recorded growth above expectations. However, going into detail not all data are equally positive. In some countries get more visitors, but less willing to consume than other years. In fact, the daily expenditure per tourist shows year declines in two of the major European countries. France (-5.2%) and Italy (-0.9%)

 Monthly Tourism expenditure of foreign visitors (Source: Egatur).

The proper minister, José Manuel Soria, predicted late last month that preliminary data of the month August would also be above expectations. Thus, the data would project contracting a year end also higher than expected , as reflected website Hosteltur tourism news. Last year, Spain and is ranked as a global tourist destination, after beating China and placed as the third most-visited country, behind only France (83 million annually) and the United States (67 million).

More than 317 million people worldwide engaged in some type of leisure or pleasure trip in the first four months of the year. This represents a 5% more than in the same period of 2013, according to the latest barometer of the World Tourism Organization. Between May and August, UNWTO forecasts are too optimistic and a strong push from the international tourism demand (around 8%) expected thanks mainly to emerging : China, Russia, Saudi Arabia and India, in particular.

Tourists by country

British, French and German, more than half. The Spanish tourism market is particularly attractive for British, German and French, who are for years monopolize the flow data. Citizens of United Kingdom are the largest ten-million-and-more have accounted for 23.3% of total in the first eight months of the year. They are followed by tourists from France, accounting for 16.8% and Germany, which are 15.7%.

 Foreign tourists who visit Spain, in percent by country of origin (Source: Frontur).

French, Belgian and Italian, the fastest growing. In fact the French are the most responsible for the good data from 2014, since have increased their presence in Spain 10.4% . Such is the weight of these three groups in the tourism industry have brought together more than 15,400 million euros in revenue for the Spanish economy, according to government data. Although they have less relative weight in terms of total number of tourists, are Belgian and Italian citizens that have increased their interest in visiting Spain. The former have increased their presence in 17.9% so far this year, while the reinforcing transalapinos 13.7%. Between the two nationalities have bonded more than 4.1 million visitors between January and August .

United States and Russia, falling. Although tourists from almost all nationalities increase , there are two exceptions: The Americans, who have seen a decline in arrivals to Spain of 0.5% in So far this year, and the Russians, who reduced their total arrivals by 5%. The first drop is explained in part by the limited knowledge of the Spanish market still have, say the authors of the Index of Tourism Activity of the Autonomous University of Barcelona. Moreover, it appears that the political crisis in Ukraine and Russia’s veto on European imports could have influenced , especially when compared with the success of 2013, since last year tourism from Russia registered an increase of 31.6%.

The CC AA receiving

Buoyed by the lessening of the crisis in the Eurozone, called more tourism GDP (which only measures related to tourism gross domestic product) since mid-2013 shows a dynamism far above relative to the overall economy (see chart below). This increased activity of particular benefit to the regions whose relative importance of tourism in the economy is higher.

 Comparison of the tourism GDP compared to overall GDP (Source: Exceltur).

Catalonia and the Balearic Islands to the head. The vast majority of foreign tourists come to Spain looking for sun and beach destinations. While not all. So, another year Catalonia leads the regions prefereridas destination. In the first eight months of the year traveled to the Principality 11.7 million visitors, one in four of the total (and 6.1% more than in 2013). After this, Baleares ranks as second destination (8.4 million, 2.2% more), turn over Andalusia, third with 5.9 million arrivals (up 8.1%).

The fastest growing, Murcia and Aragon, Asturias and falls. Despite its relative decline in the total number of travelers, Murcia and Aragon have some noticeable increases in the number of foreign tourists so far this year, with growths of 29.7% and 28.7% respectively . At the other end Asturias, only Spanish region with a decline in foreign tourism (down 0.9%) from last year stands.

Madrid breaks trend and grows . In another order of magnitude, the capital data also show a clear growth. And in Madrid, suffered a terrible year 2013 in terms of foreign tourism, has seen this year has been consolidating a trend change: In June Madrid tourism leading the recovery, and accumulated in the first eight months visitor arrivals has experienced A rise of 8.8%, above the Spanish average .

The ‘Binge tourism’, in point focus. The scandal mamading in Magaluf (Baleares), thousands of people from La Barceloneta (Barcelona) protesting in the streets, the balconing … The discomfort associated with binge known as tourism (one that encourages the arrival of visitors to areas of travel and low prices) have jumped this summer to the center of public opinion. Although these tourists cause a significant economic activity, more and more groups and authorities question this model for many other costs involved : damage in the overall picture, dirt, noise …

Domestic tourism also increasing

Most domestic tourists. Beyond of export tourism (related to influx of foreigners), the industry also is being helped by a noticeable increase in the number of domestic tourists. In the last four months of the year (latest available data, the survey Familitur) Spanish residents a total of Travel 45.3 million, 5.3% more than in the same period of 2013 . This recovery has been noted in both trips abroad (up 17.5%) and in the so-called internal tourism, which grew 4.4%.

Andalusia and Catalonia Preferred destinations. Between January and April, in the whole of Spain 41.6 million tourist trips were made. The preferred destination was the Spanish Andalusia, with over 7 million trips ( although recorded a decrease of -1.8% in 2013 ), followed by Catalonia, which received 6.5 million visitors (up 16.1%).

The most commuters, Madrid. More than 8.5 million trips between January and April. The citizens of Madrid have been the group most domestic tourism has practiced so far in 2014, and are also the ones that have increased their number of trips (15% yoy) . After they are placed Catalans, with over 7.9 million trips (a rise of 9.2%)

The locals, the castles.; Catalans Aragon

Although no date on the favorite of the inhabitants of each region, the latest statistics (relative to 2012) data show locations as the preferred option (on 54.8 % of cases) is the intraregional travel, those who are made within the same region (Canary Islands and Andalusia main reception). By contrast, Madrid and the Basque Country are those with greater primacy travel outside the territory (only 10% and 18%, respectively).

What are the interior of Spanish favorites, apart from their own community destinations? In the case of Madrid, as in most ACs are nearby: Castilla-La Mancha, Castilla y León and Andalusia. For the Catalans, meanwhile, preferences go through Aragon and Valencia , while Valencia meanwhile choose Castilla-La Mancha and Andalusia, Aragon and Catalonia and the Region.

The Spanish tourists spend, on average, less than half a day of money compared to foreign tourists (most opt ​​for road transport and shelter in homes of relatives). And the difference is great between CC AA. Thus, A Spanish tourist in Canary and Balearic consumed daily by an average equivalent of 48 euros ; at the other extreme are the tourists who flock to Castilla-La Mancha and La Rioja, in the environment they spend 24 euros a day per person.

The employer, optimistic

Like the government, tourism bosses are optimistic about industry trends in the future, and academics who analyze the market. Proof of this is the so-called Tourism Confidence Index (ICTUR) prepared by Exceltur, showing five quarters and positive and is already in previous crisis levels . This indicator measures the percentage of positive reviews from the industry minus the percentage of positive reviews.

If the end of 2012 (the peak of the crisis) the ICTUR had fallen to a level of -44 %, currently stands at 27.9%, which comes to affect the optimism for the future, which is also reflected in the estimates of the sector, they expect to continue pulling the cart of the Spanish economy over the next months. Currently generates 10% of GDP and create employment for 12% , according to official figures.

The good figures, however, do not hide the weakness of the economy Spanish . And that despite the strong growth registered in tourism, these have not been sufficient to prevent the unemployment rise in August in this sector, as reported by the web Hosteltur sector information.

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