In the late 1980s, with Ramón Areces as president of the English Court and Isidoro Álvarez in the general direction, in some departments of the central services of the company circulated the claim that the company was forming a nephew of Isidore Alvarez so that when it happened to Areces, the new leader tell a “dolphin” and future heir to the greatest power in the group. That assertion was baseless rumor but 34 years later has become a fact.
Dimas Gimeno Alvarez (Madrid, 1975), nephew Isidoro Álvarez-is the youngest of the three sons of his sister, and that was 5 when those then circulated unfounded predictions, yesterday became the successor his uncle, who died on Sunday, the fourth president in the history of the group, the largest employer in Spain, the first European chain and the third largest department store by revenue and a conglomerate of nearly fifteen commercial companies, financial, industrial and technology.
Gimeno Alvarez are four presidents of the same dynasty who led one of the most unique commercial organizations Spain and which have made more strongly rooted in the collective mentality of the Spanish as an icon of national reference.
Gimeno reaches maximum head of this vast organization, with more than 93,000 employees at a critical time of the Spanish economy and extremely difficult circumstances including subsidiaries of consumption and domestic demand. And it does as well as the youngest president in the organization has had its 79 year history.
Gimeno has ascended to the top of the group with 39 years. His great-great uncle César Rodríguez, founder and first president, bought the old tailoring El Corte Ingles 54 years and when it was a reputable businessman and financier in Cuba. His uncle Ramón Areces was 31 when he became manager and director of business but first came into office with more than 61 Isidoro Álvarez and his uncle, who agreed to the general direction with 30 and a half years, was 54 when he became president.
The appointment, therefore, Gimeno, decided yesterday by the Board of Directors, is a generational shift but also a marked rejuvenation top leadership of the group, whose advice had prevailed until the 2000 a marked gerontocracy.
Gimeno is the youngest of three brothers. Dimas is named after the maternal grandfather and father of Isidore, died in Trubia (Oviedo) in a train hit in the early 50s.
The new president of El Corte Inglés is married to creative Esteban advertising Monica Moran, who pulled over his business four years ago to form the Juegaterapia Foundation, of which he is president. The couple has two young children. The new president of El Corte Ingles, born in Madrid on December 14, 1975, has received two inheritances: the motivation and encouragement of breast-business dynasty, and the father, and cultural concerns of his father. His parents, now separated, married in Madrid on November 7, 1969 The father, Miguel Ángel Gimeno Garcia, Murcia origin, was born in the Spanish capital on June 25, 1943 and combined the cultural desire and entrepreneurship . He studied Philosophy at the University of Murcia and graduated in Business Studies (iCade) in Madrid. He undertook various business but ended up pouring in the literature (his first work, “Lost Time”, published it in 1999) and in the spiritual life after having done the Camino de Santiago. This result of this experience, in 2001 undertook a pilgrimage on foot for almost a year to Jerusalem in company with a friend Aragon. Travel did the book “The Way of the Soul (Walking to Jerusalem).” The two titles were on sale Gimeno in the department of El Corte Inglés library. This vocation has a history writer. Dimas’s paternal grandfather, Miguel Gimeno Castellar (Lorca, Murcia, 1895, Madrid, 1979). Was a poet, plus labor lawyer
From these cultural concerns from the paternal side comes passion and film formation new president of the English Court during his years of adolescence and youth and 14 years, when he accepted the challenge of ensuring dynastic continuity in front of the department store empire, seems to have relegated but not abandoned.
A Dimas Gimeno has tipifipicado him as reserved, cautious, quiet person, said a businessman who treated him when his uncle Isidoro Álvarez began to enter the world of corporate relations and safeguard their training cycle at home. Shyness and distance were acusadísimos traits in the case of the late president. Isidoro Álvarez only conceded two media interviews in his life (and both by previous questionnaire) and was shunned as speeches and public appearances. There are very revealing anecdotes about his resignation from the role.
Some managers of the English Court told him privately that person is equipped for the business and senior management, and underlined their status as “trained professional” and “Close and human” person, even a person who met him at a meeting, also attended by Isidoro Alvarez said that in the presence of his uncle and former president of the group, manifested Dimas booked and “cold and distant” .
in 2000 joined the central services of the company, Gimeno always tried your link to the owner’s family was not known. While in Portugal, the link was only known by a few in and transmitted as if it were a strategic secret. Even after I returned to Madrid, was named in 2009 Patron of the Ramón Areces Foundation and initiates began to sense that he was preparing for succession, secrecy persisted.
As his uncle, makes time began the usual round of visits to all retailers by surprise. And it is said to bring new ideas, which is aware of the challenges (both the crisis and the growing competition and cultural and sociological changes linked to new technologies) and having an open to new ideas and formulas predisposition. The changes in the last year in the organization -case modifying the system of incentives to salesclerks were attributed in January by FASGA (one of the unions related to the house) to the new style that was imposing Gimeno since August 2013 he became CEO.
A Gimeno attributed Madrid passion and conservative ideology. Lives in the vicinity of the Campo de las Naciones in Madrid. And, for now, remains the inveterate house style. Absolute silence
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